Kum zabi kalta tawp lam khan hmun tina a lo par chhuak thin tyre project leh downstream purchasing power made tire dealer pung zel chuan an "golden age". chu internet project leh sales idea thar a lo chhuah tak avangin, kum 50s leh 60s hnu lama dealer te chuan traditional marketing industry zawng zawng nen "middle-age crisis" an nei a, chu chu lungkham takin an nei niin a lang.
Tire siamtute leh dealer-te chuan inzawmna nalh tak an vawng reng a. dealer emaw agent emaw chu tire company leh consumer-te inkara inzawmna nghet tak an ni a, mahse tire company-te chuan an dinhmun active lo an duh lo a, inelna boruak chhe tak leh sumdawnna. dinhmun chuan upstream factory-te hlawkna chu a ti tlem a ni. Middleman couple-te’n an kut chu an ti bo bawk a, chu chu deliberated a ni. Internet marketing, dealers’ days chu a tha lo zawk tawh.
September 2018 khan American Tire Dealer ATD (American Tire Distributors Inc.) chuan mipui thuchah a tichhuak a, leiba a neih tam lutuk leh a rulh harsat avangin company chuan a kaihhnawih investor-te nen capital restructuring agreement siam a tum a, ATD creditors chuan reorganization hnuah, a kaihhnawih sorkarin a hralh hnuah, a kaihhnawih sorkarin a thunun hnuah, a thawhpui tur a ni. 83-kum khat chhunga company awm tawh chu. a ni.
He tyre distributor, kum 1935-a din hian a tir lamah chuan Bridgestone, Michelin, Goodyear, leh Continental Horse-a brand-a tyre 40 chuang,000 a entir a ni. North America-a distribution center 140 chuang leh distribution 1,500 chuang a nei. lirthei 2017-a 2017, 2017-a yuan 2017-a 2017, 2017-a a sum hmuh chhuah. Industry. a ni.
Mahse, he traditional dealer hian kum 2017 tawp lam atan harsatna a tawk a, kum tam tak chhunga a thawhpui hnai tak takte chuan January 2018 khan a nghawng chhunzawm zel a, Michelin (North America) leh Sumitomo (Americas) te chuan 50% invest turin inremna an siam a, tyre sales company thar. chu an distribution business tharte chu an din ang a; April 2018 khan Goodyear leh Bridgestone te chuan distribution company Tirehub dinna tur an puang a, chu chuan ni khatah ATD nen direct supply inzawmna tihtawp a nih thu an puang a June 2018 khan Bridgestone pawhin thuchhuah siamin, US-a a share te chu ATD. hmangin car tyre hmangin a sem tawh dawn lo tih a sawi bawk a, a hun tawp ber chu July 31. a ni.
ATD Company chuan an partner-te thil tih danah pawi leh beidawnna an lantir. Kum tam tak chhung chu inpawhna leh thawhhona tha tak an nei a, inthenna chu party pahnih tan hlohna nasa tak a ni. thil mak tak thlentu hmasa ber chu ATD. stock price continuous bad news price leh market value plunged{{3} a ni a, heng international bigns te hian an mamawhna an hmu thei lo a, chu chu company-te’n an mamawh a ni. A tlakchhiatna..
Goodyear ang chi thil siamtute sawi dan chuan ATD hi company lian leh zau tak a ni a, mahse, an hmanlai, pure distribution ideas chu an zawm reng a, tunlai consumption pattern rang tak siam chhuahnaah multi-level distribution ziarang chu an vawng reng a ni., eng emaw chen chu Internet leh consumer thlah tharte chu a chhuahsan tawh.
Bridgestone leh Goodyear te chuan distribution company thar Tirehub dinnaah hian company thar hian an thil siamte chu traditional distribution model aiin consumer-te hnena rang zawk leh direct-a thlen an phalsak a, tyre products-te transportation leh operation speed nasa takin a tichangtlung dawn tih an beisei thu an sawi a, hei hian online sales platform thar a din a, chu chuan a hmangtute chu anmahni kuta hralhna channel-te a thunun theih nan, intermediate hlawkna tam tak a humhim thei bawk a, hei hian intermediate hlawkna tam tak a chhanhim thei bawk a ni.
ATD chuan October 5-a restructuring chungchanga thu thar ber berte chu a tichhuak a, leiba neitu tam zawk nen inremna a siam a ni. Company leiba chu US dollar tluklehdingawn 1. velin a tlahniam tura ngaih a ni a, a hmaa a lo awm tur, a hmaa a lo tih tawh angin, a hmaa a lo tih tawh ang khan, a hmaa a lo awm tawhna tur company pakhat chu a lo awm tawh dawn a ni. a pianpui sumdawnna ngaihtuahna leh Internet hunlaia sales innovation tihpunna tur project tharte tihhmasawn.